Resume

Led the development of new brand identity, launched 2025, creating a brand fit for the moment, for survivors, and for a national thought leader.
Responsible for organizational messaging and messaging priorities, as well as public facing organizational statements, often with a short turn around time to take advantage of the press cycle.
Launched and manage the Safe Horizon Collective, an influential group of brand ambassadors agitating for change.
Lead all external communications and content, including email communications to a subscriber base of 25,000, social media, and website.
Manage the development of two tentpole marketing campaigns and integrated content each year.
Lead for all creative audio and visual work. See the latest here: https://youtu.be/MeXz7QCQnsI
Launched and lead a paid digital marketing program.
Manage department budget.
DEIB affinity group member.
Manage a team of three, an external consultant, and two external creative agency partners.

Led communications and media for the historic transition to 988 as the new dialing code for Lifeline.
Lead for national marketing campaigns, including OOH and paid digital marketing.
Managed national PR, including crisis communication, spokesperson and interview co-ordination and talking points, and overseeing media tracking. Worked with the NYT, Washington Post, CNN, CBS, the Hill, Boston Globe, USA Today, Good Morning America, and more.
Managed sector partnerships, developed and overaw the creation of new educational, advocacy, and public heath messaging content, and consulted on mental health storytelling for creators.
Managed department strategic planning, reporting, and budget of $14 million
Created first ever organizational digital “warehouse” of approved media statements, talking points, templates, and data reports by topic
Create and lead all communications to a national network of over 200 centers, including webinar planning and facilitation.
DEIB committee member,
MTV Mental Health Youth Action Forum Mentor.
Managed a team of six and external creative agency.

Led the development and execution of a communications strategy and content calendar
Led website re-development and brand refresh.
Public relations and thought leadership lead.
Managed all content development, including marketing collateral, case studies, annual report, and blog
Creative oversight of all video production and social media supervision.
DEI committee member.